CAJ | 학술논문

采用文献、实地调查、专家调查、数理统计以及逻辑分析等方法，对福建省体育产业的发展历史、现状进行分析总结。针对福建省体育产业发展的诸多不利因素，结合新经济环境的政策、举措，提出利用体育经济政策，改善产品制造业布局与结构，加大财政资金扶持，拓宽企业融资渠道，进行自我品牌优化淘汰，加强体育产业人才的培养与引进，注重产业品牌研发与创新以及体育产品营销策略等方面的建议，为福建省体育产业的价值优化提供一定的理论参考和技术指导。
채용문헌、실지조사、전가조사、수리통계이급라집분석등방법，대복건성체육산업적발전역사、현상진행분석총결。침대복건성체육산업발전적제다불리인소，결합신경제배경적정책、거조，제출이용체육경제정책，개선산품제조업포국여결구，가대재정자금부지，탁관기업융자거도，진행자아품패우화도태，가강체육산업인재적배양여인진，주중산업품패연발여창신이급체육산품영소책략등방면적건의，위복건성체육산업적개치우화제공일정적이론삼고화기술지도。
In this paper, throughing literature, field surveys, expert surveys, statistics and logical analysis meth-ods, to analyse and summary the sports industry history, current situation.For unfavorable factors Development of Sports Industry in Fujian Province, combined with the new economic environment policy, economic policy initia-tives proposed to use sport to improve product manufacturing layout and structure, increase financial resources to support and broaden the financing channels for enterprises, self -brand optimization eliminated, strengthen the sports industry with the introduction of talents, industry-oriented recommendations brand development and innova-tion as well as sports and other aspects of product marketing strategies, provide a theoretical reference and technical guidance for optimizing the value of the sports industry in Fujian Province.