CAJ | 학술논문

针对企业竞合关系，传统的研究忽视竞合关系对企业发展的动力影响。文章在梳理竞合关系与企业发展关联的基础上，从生物种群理论的视角，研究战略联盟间的竞合关系对企业发展的影响。通过构建企业种群的竞合模型，并深入分析企业竞合均衡状态时企业的发展态势，最终以中国啤酒企业间的竞合关系进行实证研究。结果表明：竞合战略能够促进企业自身发展，但主要在合作中凸显出来，竞争的影响效果不大，从而为企业实施竞合战略加大发展空间提供了证据。
침대기업경합관계，전통적연구홀시경합관계대기업발전적동력영향。문장재소리경합관계여기업발전관련적기출상，종생물충군이론적시각，연구전략련맹간적경합관계대기업발전적영향。통과구건기업충군적경합모형，병심입분석기업경합균형상태시기업적발전태세，최종이중국비주기업간적경합관계진행실증연구。결과표명：경합전략능구촉진기업자신발전，단주요재합작중철현출래，경쟁적영향효과불대，종이위기업실시경합전략가대발전공간제공료증거。
Considering the firms’coopetition, traditional researches neglect the dynamic effect of coopetiton on the firm’s growth. Based on analyzing the essentials of complicated relationships, this paper studies the effect from the perspective of biological populations’theory. By constructing the coopetiton model, the dissertation deeply analyses growth situation in competing equilibrium, and simulates the Chinese beer enterprise’coopetition. The result indicates that coopetition strategies can promote their own development, but mainly highlighted in cooperation, not in competition, thus providing evidence for implementing strategies to increase the space of development.