南华大学学报(社会科学版)
南華大學學報(社會科學版)
남화대학학보(사회과학판)
JOURNAL OF NANHUA UNIVERSITY(SOCIAL SCIENCE EDITION)
2014年
6期
91-95
,共5页
媒介生态学%生态学范式%技术生态学
媒介生態學%生態學範式%技術生態學
매개생태학%생태학범식%기술생태학
media ecology%ecological paradigm%technology ecology
如何理解媒介生态学的生态学范式是媒介生态学研究的关键所在。媒介生态学绝不像一些理论家所认为的是一种概念运用词不达意导致的歧义和误会。也不像一些理论家理解的那样仅仅是一种比附性的隐喻。所谓的媒介生态学内部并非铁板一块,思想观点频现差异,多有龃龉。不同代系、学派、学者间也不尽相同。其中,刘易斯·芒福德的技术生态学、麦克卢汉的媒介感知影响论、哈罗德·伊尼斯的媒介偏向论、罗伯特·洛根的媒介生态系统论、尼尔·波斯曼的媒介环境论、保罗·莱文森的媒介进化论尤其引人瞩目,堪称是媒介生态学的几种典型类别。生态学范式贯穿于整个媒介生态学研究之中,媒介影响着生物生态、社会生态、文化生态是众多媒介生态学家的共识。
如何理解媒介生態學的生態學範式是媒介生態學研究的關鍵所在。媒介生態學絕不像一些理論傢所認為的是一種概唸運用詞不達意導緻的歧義和誤會。也不像一些理論傢理解的那樣僅僅是一種比附性的隱喻。所謂的媒介生態學內部併非鐵闆一塊,思想觀點頻現差異,多有齟齬。不同代繫、學派、學者間也不儘相同。其中,劉易斯·芒福德的技術生態學、麥剋盧漢的媒介感知影響論、哈囉德·伊尼斯的媒介偏嚮論、囉伯特·洛根的媒介生態繫統論、尼爾·波斯曼的媒介環境論、保囉·萊文森的媒介進化論尤其引人矚目,堪稱是媒介生態學的幾種典型類彆。生態學範式貫穿于整箇媒介生態學研究之中,媒介影響著生物生態、社會生態、文化生態是衆多媒介生態學傢的共識。
여하리해매개생태학적생태학범식시매개생태학연구적관건소재。매개생태학절불상일사이론가소인위적시일충개념운용사불체의도치적기의화오회。야불상일사이론가리해적나양부부시일충비부성적은유。소위적매개생태학내부병비철판일괴,사상관점빈현차이,다유저어。불동대계、학파、학자간야불진상동。기중,류역사·망복덕적기술생태학、맥극로한적매개감지영향론、합라덕·이니사적매개편향론、라백특·락근적매개생태계통론、니이·파사만적매개배경론、보라·래문삼적매개진화론우기인인촉목,감칭시매개생태학적궤충전형유별。생태학범식관천우정개매개생태학연구지중,매개영향착생물생태、사회생태、문화생태시음다매개생태학가적공식。
How to understand the ecological paradigm of media ecology is the key to media ecology research. Media ecology is not like some theorists think that is a kind of concept using the ambiguity caused by the ambiguity and misunderstanding. It is not an a-nalogy metaphoreither either. As a matter of fact, the media ecology is not monolithic, there are many differences in different genera-tions, schools and theorists. There are several typical categories media ecology, such as Lewis Mumford on Tech-ecology, Harold Innis on the bias of communication, Robert Logan on Media Ecological System, Neil Postman on Media Environment and Paul Levinson on Media Evolution. Similarly, Herbert Mcluhan focuses on the influence of media on perception. Ecology paradigm goes throughout the media ecology research. That media is affecting every aspect of human life, including media ecology, social ecology and cultural ecolo-gy, which is a general agreement for media ecologists.