CAJ | 학술논문

新型网络时代，信息传递出现了多元化、广泛化、互动化等特点。以网络为代表的新媒体的出现，带给人们极大的表达言论自由。新媒体是公共危机的一把双刃剑，既能消弭公共危机，也能引发公共危机。当下中国公共危机频发，凸显出危机中媒体的深刻影响以及媒体管理中存在的问题。马航失联事件是一起典型并具有国际性的公共事件，招致了全球媒体高度关注，而从马航失联到失踪的媒体信息报导，却模糊了人们的客观判断。马航事件中我国媒体的表现，启示政府对媒体沟通与管理策略的反思。
신형망락시대，신식전체출현료다원화、엄범화、호동화등특점。이망락위대표적신매체적출현，대급인문겁대적표체언론자유。신매체시공공위궤적일파쌍인검，기능소미공공위궤，야능인발공공위궤。당하중국공공위궤빈발，철현출위궤중매체적심각영향이급매체관리중존재적문제。마항실련사건시일기전형병구유국제성적공공사건，초치료전구매체고도관주，이종마항실련도실종적매체신식보도，각모호료인문적객관판단。마항사건중아국매체적표현，계시정부대매체구통여관리책략적반사。
In the era of new network, information transfer presents characteristics such as pluralistic, widespread and interac-tive. The emergence of new media represented by Internet contributes to the high level of freedom of online speech. It can be said that, the new media is a double-edged sword, both can eliminate the public crisis, also can cause the public crisis. As China is a country where public crisis frequently occurs, highlights the profound influence of the media and media management problems. “Malaysia Air-lines loss contact” is a typical and international public events, thus triggering a global media attention,the information dissemination of Malaysia Airlines loss contact to the missing, fuzzy people objective judgment. The performance of our media on this event, enlighten-ment government reflection on media communication and management strategies.