CAJ | 학술논문

我国乡村旅游发展正在进入规模化和转型期，提高乡村旅游发展质量是其转型升级的必然结果，同时也是乡村旅游可持续发展的关键内容和重要探索。针对村落型乡村旅游发展质量评价指标的多层次性及评价时难以计量性的特点，以层次分析法(AHP)确定乡村旅游发展质量评价的指标体系，建立递阶层次结构，并以宏村和唐模两个村落为样本进行乡村旅游发展质量实证评价。
아국향촌여유발전정재진입규모화화전형기，제고향촌여유발전질량시기전형승급적필연결과，동시야시향촌여유가지속발전적관건내용화중요탐색。침대촌락형향촌여유발전질량평개지표적다층차성급평개시난이계량성적특점，이층차분석법(AHP)학정향촌여유발전질량평개적지표체계，건립체계층차결구，병이굉촌화당모량개촌락위양본진행향촌여유발전질량실증평개。
In China, the rural tourism industry is entering a large-scale and transformation period. So improving the quality of rural tourism becomes the inevitable result of the transformation and upgrading. This is also the key content and important exploration of the sustainable development of rural tourism. The village-based rural tourism development is multi-leveled, and difficult to measure. Therefore, this article establishes the quality evaluation index system for rural tourism development by AHP method. Through building a hierarchical structure, this paper takes Hongcun and Tangmo as models for empirical evaluation of rural tourism development quality.