CAJ | 학술논문

通过特征分析和算法分析，研究客户消费过程中网上交易评价观点的传播演化。考虑到网上用户的观点倾向度，结合网络交易评价观点的群聚属性，提出了消费者观点倾向度转化规则，基于小世界网络效应的电子商务交易评价演化迁移元胞模型，对评价传播观点的演化过程进行分析。通过改变某交易平台饮料消费品聚合分类设计的实验，可以预测和把握消费者的消费心理和购物取向，能够培养客户忠实度，促进企业产品销量提升。
통과특정분석화산법분석，연구객호소비과정중망상교역평개관점적전파연화。고필도망상용호적관점경향도，결합망락교역평개관점적군취속성，제출료소비자관점경향도전화규칙，기우소세계망락효응적전자상무교역평개연화천이원포모형，대평개전파관점적연화과정진행분석。통과개변모교역평태음료소비품취합분류설계적실험，가이예측화파악소비자적소비심리화구물취향，능구배양객호충실도，촉진기업산품소량제승。
Through feature analysis and algorithm analysis , transmission evolution of on-line trading evaluation during consumption is studied.In consideration of the on-line customers ’ viewpoint inclination , combining the cluster attribute of on-line trading evaluation viewpoints , the conversion rule of consumers ’ viewpoint inclina-tion , and as well as the e-business trading evaluation evolution and migration cell model which is based on small world network effect are put forwarded , and the evolution process of evaluation viewpoints is analyzed.Through the experiment of changing the clustering and classification design of beverage goods on a certain trading plat -form, customers’ consumption psychology and shopping orientation can be forecasted , which will help cultivate customers’ loyalty, and increase the sales volume.