CAJ | 학술논문

随着素质教育改革的不断深入，传统的教学模式已经无法充分适应时代发展的需求，想要提高教学效果，应该积极探索一种新的教学模式。作为教育心理学研究的最新理论成果——建构主义教学观已经成为高职院校教育改革与创新的重要理论基础。市场营销专业是高职院校教育的重要课程，本文主要介绍了高职院校学生的认知特点，结合建构主义理论的基本内涵提出了几点高职院校市场营销专业教学中应用建构主义教学的具体策略。
수착소질교육개혁적불단심입，전통적교학모식이경무법충분괄응시대발전적수구，상요제고교학효과，응해적겁탐색일충신적교학모식。작위교육심이학연구적최신이론성과——건구주의교학관이경성위고직원교교육개혁여창신적중요이론기출。시장영소전업시고직원교교육적중요과정，본문주요개소료고직원교학생적인지특점，결합건구주의이론적기본내함제출료궤점고직원교시장영소전업교학중응용건구주의교학적구체책략。
quality education reform deepening, the traditional teaching mode has been unable to fully meet the requirement of times development, want to improve the teaching effect, should actively explore a new teaching mode. As the latest theoretical research results of education psychology, constructivism teaching view in higher vocational colleges has become an important theoretical base for education reform and innovation. Marketing is an important course of higher vocational college education, this article mainly introduced the cognitive characteristics of students in higher vocational colleges, combining with the basic connotation of constructivism puts forward some marketing major in higher vocational colleges teaching strategies of applying constructivism in teaching.