橡胶科技
橡膠科技
상효과기
Rubber Science and Technology
2014年
12期
5-12
,共8页
轮胎%北美%美国%进口量%市场
輪胎%北美%美國%進口量%市場
륜태%북미%미국%진구량%시장
tire%North America%USA.%imports%market
2013年我国轮胎工业呈现量增价跌态势，市场形势总体较好，全钢载重子午线轮胎行业集中度相对较高。在美国进口轮胎中，源自我国的轿车轮胎和轻型载重轮胎进口量占比30%，达到5120万条；中/重型载重轮胎进口量占比65%，达到630万条。预计2014年美国的轮胎市场需求量增长。我国轮胎企业应通过提升产业集中度、采取品牌营销策略、扩张海外产能、推进产业升级、加强研发能力等战略提升产品的国际竞争力。
2013年我國輪胎工業呈現量增價跌態勢，市場形勢總體較好，全鋼載重子午線輪胎行業集中度相對較高。在美國進口輪胎中，源自我國的轎車輪胎和輕型載重輪胎進口量佔比30%，達到5120萬條；中/重型載重輪胎進口量佔比65%，達到630萬條。預計2014年美國的輪胎市場需求量增長。我國輪胎企業應通過提升產業集中度、採取品牌營銷策略、擴張海外產能、推進產業升級、加彊研髮能力等戰略提升產品的國際競爭力。
2013년아국륜태공업정현량증개질태세，시장형세총체교호，전강재중자오선륜태행업집중도상대교고。재미국진구륜태중，원자아국적교차륜태화경형재중륜태진구량점비30%，체도5120만조；중/중형재중륜태진구량점비65%，체도630만조。예계2014년미국적륜태시장수구량증장。아국륜태기업응통과제승산업집중도、채취품패영소책략、확장해외산능、추진산업승급、가강연발능력등전략제승산품적국제경쟁력。
In 2013, China’s tire industry was featured by volume increase and price drop. The market situation was good and the industry concentration of TBR tire was relatively high. In the imported tires in the USA, 30%of car tires and light truck tires (51.2 million) and 65%of medium/heavy truck tire (6.3 million) were imported from China. The USA tire market demand is still expected to grow in 2014. In order to improve the product competitiveness, China’s tire industry should increase the degree of concentration, and the tire enterprises have to build a brand marketing strategy, expand overseas production capacity, speed up product upgrading and strengthen R&D.
