CAJ | 학술논문

采用文献资料法、问卷调查法对淮安市不同社会阶层居民的体育消费特征进行调查。不同阶层的体育消费具有明显的分层特点：下层居民主要以相对便宜的运动鞋服为主要消费内容，并表现出较强的博弈性消费心理；中产阶层是当前体育消费的生力军，体育消费结构呈现出多元化发展倾向；上层居民的具有更强的体育参与度和消费实力，但因淮安市体育休闲资源匮乏，出现高收入低消费的现象。
채용문헌자료법、문권조사법대회안시불동사회계층거민적체육소비특정진행조사。불동계층적체육소비구유명현적분층특점：하층거민주요이상대편의적운동혜복위주요소비내용，병표현출교강적박혁성소비심리；중산계층시당전체육소비적생력군，체육소비결구정현출다원화발전경향；상층거민적구유경강적체육삼여도화소비실력，단인회안시체육휴한자원궤핍，출현고수입저소비적현상。
This paper uses the methods of literature , questionnaires survey to study the sports consumption characteristics of different social classes in Huai′an City. The results show that different social classes has obvious stratification characteristics , the lower residents mainly buy cheap clothes and shoes;the middle class is the main force in current sports consumption , and has a wide range of sports consumption structure; the upper residents have a stronger Purchasing power , mostly emerge the phenomenon of high-income and low consumption, because of scarcity Sports recreational resources in Huai′an City.