CAJ | 학술논문

气象信息传播是公共气象服务的重要组成部分，与气象社会管理创新密切相关。气象信息传播的特点表现为传播媒介多样化、传播内容广泛化、传播主体专业化、传播客体主动化，加大了监管难度大。与此同时，公众对气象服务要求提高，微博的发展对气象信息的传播提出挑战。气象信息传播在参与气象社会管理中面临着认识问题、目标问题、科学性问题、方法问题、手段问题等。优化气象信息传播参与气象社会管理的路径，要在理念、目标、手段和方法上进行创新：把气象信息传播作为气象社会管理的一个重要组成部分，实现气象信息价值的最大化；通过气象信息传播影响公众、竞争者和协作者，实现气象服务效益的最大化；把握媒介融合趋势，整合气象信息传播的渠道；使用更加丰富的气象信息符号，打造亲民气象信息服务。
기상신식전파시공공기상복무적중요조성부분，여기상사회관리창신밀절상관。기상신식전파적특점표현위전파매개다양화、전파내용엄범화、전파주체전업화、전파객체주동화，가대료감관난도대。여차동시，공음대기상복무요구제고，미박적발전대기상신식적전파제출도전。기상신식전파재삼여기상사회관리중면림착인식문제、목표문제、과학성문제、방법문제、수단문제등。우화기상신식전파삼여기상사회관리적로경，요재이념、목표、수단화방법상진행창신：파기상신식전파작위기상사회관리적일개중요조성부분，실현기상신식개치적최대화；통과기상신식전파영향공음、경쟁자화협작자，실현기상복무효익적최대화；파악매개융합추세，정합기상신식전파적거도；사용경가봉부적기상신식부호，타조친민기상신식복무。
This paper reviews the relationship between weather information dissemination and meteorologi?cal social and public management, analyzes main problems of weather information communication in social and public management under current regime, explores path of innovating meteorological administrations or organi?zations activities to influent external environment, and to provide guide and instructions to public, competitors and collaborators for better understanding and performance in interacting with meteorological administration or organizations. In order to guarantee goals achievement of meteorological administration or organizations, in final part of the article, new paths and methods of social and public management through weather information com?munication were proposed, from innovative ideas, innovation goals, innovative approaches and innovative ap?proaches separately.