CAJ | 학술논문

近年来，河北文化产业发展态势良好，文化产业“走出去”取得了丰硕成果，海外影响力不断增强，但同时也存在着一些问题。在京津冀一体化背景下，河北应从增强文化产业的活力、实力、竞争力和国际影响力入手，实施品牌策略、人才策略、民族策略、本土策略和生态策略，从而扩大河北文化的海外知名度，提升河北文化产业的海外影响力。
근년래，하북문화산업발전태세량호，문화산업“주출거”취득료봉석성과，해외영향력불단증강，단동시야존재착일사문제。재경진기일체화배경하，하북응종증강문화산업적활력、실력、경쟁력화국제영향력입수，실시품패책략、인재책략、민족책략、본토책략화생태책략，종이확대하북문화적해외지명도，제승하북문화산업적해외영향력。
In recent years, the development trend of Hebei cultural industry, cultural industry“going out” has achieved fruitful results, continuously strengthen the overseas influence, but still have some problems. In the Beijing-Tianjin-Hebei under the background of the integration of cultural industry, Hebei should strengthen the vitality, strength, competitiveness and international influence, the implementation of brand strategy, talent strategy, national strategy, local strategy and ecological strategies, thus expanding the culture of Hebei overseas visibility, enhance Hebei cultural industry abroad.