CAJ | 학술논문

构建理论模型，运用MANOVA与ANOVA分析方法对民族地区大学生个人特征因素对其企业社会责任态度的影响进行实证研究发现，不同性别、专业、年级大学生对企业社会责任态度具有显著差异，而民族文化、家庭背景、个人宗教信仰因素的影响则并不显著。据此，在大学生企业社会责任教育建设中，应加强政府引导与社会支持；制定针对性的大学生企业社会责任培养机制；激发大学生自觉性，提高其社会责任意识。
구건이론모형，운용MANOVA여ANOVA분석방법대민족지구대학생개인특정인소대기기업사회책임태도적영향진행실증연구발현，불동성별、전업、년급대학생대기업사회책임태도구유현저차이，이민족문화、가정배경、개인종교신앙인소적영향칙병불현저。거차，재대학생기업사회책임교육건설중，응가강정부인도여사회지지；제정침대성적대학생기업사회책임배양궤제；격발대학생자각성，제고기사회책임의식。
This paper makes empirical research on the relationship between college students ’ personal characteristics and en-terprise’ s social responsibility attitude by constructing the theoretical model and using the MANOVA and the ANOVA analysis method, and concludes that different gender , grade and profession of college students have significant influences on enterprise ’s social responsibility attitude, while the impact of ethnic culture, family background, personal religion don’t.Therefore, in the construction of enterprise ’ s social responsibility education for college students , the government should strengthen guidance and social support , develop social responsibility training mechanism and arouse students ’ consciousness and sense of social responsi-bility.