CAJ | 학술논문

评价理论作为语篇分析或话语分析的重要工具，主要关注语篇中可以协商的态度。以评价理论及其三个子系统为依据分析保定市旅游宣传材料的人际意义，可以看出保定市旅游宣传材料中的评价意义丰富，能够突出景点和人文遗产的特色并对听众/读者形成一定的冲击，但在评价手段、评价对象及读者/听众定位方面不够明确，影响了宣传效果。
평개이론작위어편분석혹화어분석적중요공구，주요관주어편중가이협상적태도。이평개이론급기삼개자계통위의거분석보정시여유선전재료적인제의의，가이간출보정시여유선전재료중적평개의의봉부，능구돌출경점화인문유산적특색병대은음/독자형성일정적충격，단재평개수단、평개대상급독자/은음정위방면불구명학，영향료선전효과。
As an important tool for text analysis or discourse analysis, appraisal theory focuses on different attitudinal meanings negotiated in texts. This paper adopts the theory as its working framework, digs into the specific appraisal meanings and re sources displayed in the tourism publicity materials of Baoding. It is found that despite the significant impact brought by the rich appraisal meanings conveyed, those materials are devoid of varied appraisal devices, a clear manifestation of the appraised, and most importantly, they are short of a clear orientation of potential readers or travelers.