CAJ | 학술논문

城市品牌形象的传播对增强城市魅力、提高城市竞争力有重要意义。新媒介的优势给南通城市品牌形象传播带来了新机遇，南通应整合政府网站、媒体网站、网络论坛、自媒体和体验媒介的优势，实现南通城市品牌形象全方位、立体化的传播。
성시품패형상적전파대증강성시매력、제고성시경쟁력유중요의의。신매개적우세급남통성시품패형상전파대래료신궤우，남통응정합정부망참、매체망참、망락론단、자매체화체험매개적우세，실현남통성시품패형상전방위、입체화적전파。
It is of great significance to spread the city brand image in order to strengthen charisma of the city and raise the city’s competitiveness. Advantages of new media have brought new opportunities for the spread-ing of the brand image of Nantong city; therefore, Nantong government should integrate its government web-site, media sites, online forums, own media and media experience to achieve an all-round and three-dimen-sional brand image of Nantong city.