CAJ | 학술논문

市场营销课程群的建设，要在营销岗位能力需求为框架构建市场营销专业课程体系的基础上，考虑课程设置的合理性与针对性以及课程内容的可理解性与关联性，把具有相关性或一定目的的不同课程编排到一起，组成一个“群”，以便进行系统地学习和教授。课程群建设是一个课程融合与分解的过程，应着力于课程体系建设的本土化，考虑组织专业教学的便利性，注重课程的群落化建设。
시장영소과정군적건설，요재영소강위능력수구위광가구건시장영소전업과정체계적기출상，고필과정설치적합이성여침대성이급과정내용적가리해성여관련성，파구유상관성혹일정목적적불동과정편배도일기，조성일개“군”，이편진행계통지학습화교수。과정군건설시일개과정융합여분해적과정，응착력우과정체계건설적본토화，고필조직전업교학적편리성，주중과정적군락화건설。
In marketing job ability demand for the framework to build the market marketing professional curriculum system construction on the basis of marketing course group, consider the rationality of the curriculum and the pertinence and understandability and relevance of the course content, the course of the relativity of choreography together to form a"group", in order to systematically study and teaching. Construction of curriculum group is a curriculum integration and the decomposition process, should focus on the localization of curriculum system construction, to organize teaching of convenience, pay attention to the course of community construction.