CAJ | 학술논문

网络社区、手机报、微博、微信等新媒体的快速发展和深度融合，形成一种新的校园网络形态。师生的媒体使用形式和内容的变化，要求宣传思想工作的干预理念和信息传播方式随之变化。科学认识新媒体传播形态、结合工作实践，深刻把握新媒体传播规律、探讨基于新媒体环境开展高校宣传思想工作的基本策略，有利于高校宣传思想工作者直面校园网络形态的新发展，转变工作观念、创新工作机制、构建适应新媒体环境的宣传思想工作新模式。
망락사구、수궤보、미박、미신등신매체적쾌속발전화심도융합，형성일충신적교완망락형태。사생적매체사용형식화내용적변화，요구선전사상공작적간예이념화신식전파방식수지변화。과학인식신매체전파형태、결합공작실천，심각파악신매체전파규률、탐토기우신매체배경개전고교선전사상공작적기본책략，유리우고교선전사상공작자직면교완망락형태적신발전，전변공작관념、창신공작궤제、구건괄응신매체배경적선전사상공작신모식。
A new campus network form comes after the new media including network community,handset media and the micro blogs,and this makes the media form and content of the teachers’ and students’ change greatly. This requires us to change the intervention concepts of propaganda ideological work and the ways of spreading information. We should know the new media communication form and combine with the working practice,and also hold the law of the new media deeply. We should explore the basic strategies of Propa—ganda ideological work. All of these can make the university propaganda workers recognize the new situation,change the working ideas,innovate the working mechanism and construct a new model of propaganda ideological work adapting to the new media environment.