对外经贸
對外經貿
대외경무
Heilongjiang Foreign Economic Relations and Trade
2014年
12期
83-85
,共3页
O2O模式%O2O转换动机%O2O生活形态%Online特色因子
O2O模式%O2O轉換動機%O2O生活形態%Online特色因子
O2O모식%O2O전환동궤%O2O생활형태%Online특색인자
O2O model%O2O conversing motivation%O2O life form%online characteristic factor
O2O转换动机是餐饮业O2O模式重要组成要素，实证分析新疆餐饮业O2O转换动机的影响因素，结果表明：online特色因子对O2O转换动机具有显著的正向影响；营造口碑对O2O转换动机的影响小于低价折扣的影响；营造口碑对消费者的吸引力小于低价折扣的吸引力；爱捡便宜型生活形态与民族特色对O2O转换动机具有显著的正向影响。
O2O轉換動機是餐飲業O2O模式重要組成要素，實證分析新疆餐飲業O2O轉換動機的影響因素，結果錶明：online特色因子對O2O轉換動機具有顯著的正嚮影響；營造口碑對O2O轉換動機的影響小于低價摺釦的影響；營造口碑對消費者的吸引力小于低價摺釦的吸引力；愛撿便宜型生活形態與民族特色對O2O轉換動機具有顯著的正嚮影響。
O2O전환동궤시찬음업O2O모식중요조성요소，실증분석신강찬음업O2O전환동궤적영향인소，결과표명：online특색인자대O2O전환동궤구유현저적정향영향；영조구비대O2O전환동궤적영향소우저개절구적영향；영조구비대소비자적흡인력소우저개절구적흡인력；애검편의형생활형태여민족특색대O2O전환동궤구유현저적정향영향。
O2O conversing motivation is an important constituent of O2O model of the catering industry.Analysing the influen-cing factors of the O2O conversing motivation of Xinjiang catering industry,the results show that the online characteristic factor has a significant positive influence on O2O conversing motivation;creating word-of-mouth’ s effect on O2O switching motiva-tion is less than the low price discount;creating word-of-mouth’ s appeal on consumer is less than that of the price discount;loving cheap type of life form and national characteristics have a significant positive influence on O2O conversing motivation.
