CAJ | 학술논문

为探明游客对生态旅游景区环境教育的认同度，提高环境教育成效，以成都大熊猫繁育基地为研究对象，采用模糊综合评价法，从认知评价、情感体验、行为承诺三个维度评价了基地环境教育的游客认同。结果表明，游客对基地环境教育基本认同，满意度较低。深化解说内容，丰富解说形式，以旅游解说为主的环境教育模式向旅游解说与环境解说并重的模式转变，是提高基地环境教育认同度的关键。
위탐명유객대생태여유경구배경교육적인동도，제고배경교육성효，이성도대웅묘번육기지위연구대상，채용모호종합평개법，종인지평개、정감체험、행위승낙삼개유도평개료기지배경교육적유객인동。결과표명，유객대기지배경교육기본인동，만의도교저。심화해설내용，봉부해설형식，이여유해설위주적배경교육모식향여유해설여배경해설병중적모식전변，시제고기지배경교육인동도적관건。
To ascertain visitors, identity to environmental education of ecotourism destinations to improve its effect , taking Chengdu Research Base of Giant Panda Breeding as the research subject , a comprehensive fuzzy appraisal model is set up based on fuzzy comprehensive evaluation . Visitors, identity is evaluated from three dimensions :cognitive appraisal , emotion experience and behavior commitment . The result reveals a basic identity and very low satisfaction to environmental education of the base . To improve the identity of the base ,it,s key to develop a shift of environmental education from a tourist‐interpretation‐oriented model to both tourist & environment‐oriented model w hich takes deepening interpretation contents and enriching interpretation forms as the main tasks .