CAJ | 학술논문

本文以黄山风景区为案例地，在以往研究文献的基础上，构建了黄山景区游客重游意愿结构方程模型，对游客重游意愿的影响因子进行探讨．研究发现：1）地方依恋和满意度对黄山景区游客的重游意愿有直接显著的正向影响．其中地方依恋对游客的重游意愿正向影响的直接效应最大．2）风险规避对该景区游客的重游意愿具有显著的反向影响．3）旅游偏好和自我发展动机对该案例地游客的重游意愿没有直接显著的影响．
본문이황산풍경구위안례지，재이왕연구문헌적기출상，구건료황산경구유객중유의원결구방정모형，대유객중유의원적영향인자진행탐토．연구발현：1）지방의련화만의도대황산경구유객적중유의원유직접현저적정향영향．기중지방의련대유객적중유의원정향영향적직접효응최대．2）풍험규피대해경구유객적중유의원구유현저적반향영향．3）여유편호화자아발전동궤대해안례지유객적중유의원몰유직접현저적영향．
By building structural relationship model,we use confirmatory factor analysis methods to analyzeinfluence and operational mechanism of tourists in Huangshan mountain .The results are shown as follows.1)Bothof place attachment and tourists’satisfaction have direct impacts on the tourists’revisit intention,which placeattachment has the greater impact.2)Avoiding risk has the reverse impact on the tourists’revisit intention.3)Neither the tourists’preferences nor the motivations for the self -development have no impacts on the revisitintentions.