CAJ | 학술논문

立足服务集成商视角，将知识协作纳入关系治理模型，尝试采用业绩与产权的组合机制来激励服务提供商的专业服务和知识协作活动。研究发现：两种机制在一定范围内存在替代关系，产权激励越大双边战略合作伙伴关系越紧密，均衡比例取决于博弈结果。最后，将结论应用于电子商务代运营服务案例分析。
립족복무집성상시각，장지식협작납입관계치리모형，상시채용업적여산권적조합궤제래격려복무제공상적전업복무화지식협작활동。연구발현：량충궤제재일정범위내존재체대관계，산권격려월대쌍변전략합작화반관계월긴밀，균형비례취결우박혁결과。최후，장결론응용우전자상무대운영복무안례분석。
From the perspective of the service integrator , this paper incorporated knowledge collaboration into the relational governance model and tried to inspire service providers'activities of professional service and knowledge collaboration with a combination of performance and property rights incentive .The result showed that a trade-off lies between two mechanisms . The greater property rights incentive , the closer bilateral strategic and cooperative partnership .And the equilibrium ratio de-pends on the game of two parties .Finally, the conclusion was applied into a case study on thirdpartnar ( TP) .