旅游研究
旅遊研究
여유연구
TOURISM RESEARCH
2015年
1期
89-94
,共6页
傣族%品牌形象%顾客体验%体验价值
傣族%品牌形象%顧客體驗%體驗價值
태족%품패형상%고객체험%체험개치
Dai%brand image%customer experience%experience value
为改善傣族餐饮品牌形象，从顾客体验视角，选取昆明的10家傣族餐饮企业进行抽样调查，分析傣族餐饮顾客的基本特征以及影响其顾客体验的关键因素。在数据分析的基础上，从加强市场拓展、提高顾客体验价值和突出文化特色三个方面，提出提升傣族餐饮品牌形象的具体策略。
為改善傣族餐飲品牌形象，從顧客體驗視角，選取昆明的10傢傣族餐飲企業進行抽樣調查，分析傣族餐飲顧客的基本特徵以及影響其顧客體驗的關鍵因素。在數據分析的基礎上，從加彊市場拓展、提高顧客體驗價值和突齣文化特色三箇方麵，提齣提升傣族餐飲品牌形象的具體策略。
위개선태족찬음품패형상，종고객체험시각，선취곤명적10가태족찬음기업진행추양조사，분석태족찬음고객적기본특정이급영향기고객체험적관건인소。재수거분석적기출상，종가강시장탁전、제고고객체험개치화돌출문화특색삼개방면，제출제승태족찬음품패형상적구체책략。
To improve Dai catering brand image,enhance their market competitiveness,from the perspective of customer ex-perience,we select 10 Dai catering enterprises in Kunming as a sampling investigation,and find out the basic characteristics of Dai restaurant customers as well as the key factors that affect the customer experience.On the basis of data analysis,the concrete poli-cies to promote the image of Dai catering brand are put forward from three aspects,namely,strengthening the market development, improving the customer experience value and highlighting the outstanding cultural features.
