CAJ | 학술논문

在网络营销越来越成熟的当今，经济型酒店也不断通过完善网站建设等方式来进行管理。通过文献分析和问卷调研法，把经济型酒店网站模块分为基础层、功能层和核心层，设计基于顾客感知的调研问卷，并根据顾客需求分析现有经济型酒店网站建设的现状。研究表明：酒店网站基础层基本符合顾客的需求；从主体层来看，集体娱乐、商务会议和特别推荐建设低于顾客需求；核心层显示，经济型酒店非常重视构建健全的客户关系管理功能。
재망락영소월래월성숙적당금，경제형주점야불단통과완선망참건설등방식래진행관리。통과문헌분석화문권조연법，파경제형주점망참모괴분위기출층、공능층화핵심층，설계기우고객감지적조연문권，병근거고객수구분석현유경제형주점망참건설적현상。연구표명：주점망참기출층기본부합고객적수구；종주체층래간，집체오악、상무회의화특별추천건설저우고객수구；핵심층현시，경제형주점비상중시구건건전적객호관계관리공능。
Today’s network marketing becomes more and more mature,economy hotel also continues to be managed through the improvement of website construction and other means.This paper divides the hotel website modules into three layers,namely, the base layer,function layer and the core layer by the literature analysis and questionnaire method.Based on customer perception survey questionnaire,the paper analyzes the economic status of hotel construction site according to customer needs and draws con-clusions.The research results are as follow:hotel website base layer is substantially in line with customer needs;as far as the main layer is concerned,the collective entertainment,business meetings and special construction are below the recommended customer needs;the core layer indicates economy hotel attaches great importance to building the management capabilities of a sound customer relationship.