旅游研究
旅遊研究
여유연구
TOURISM RESEARCH
2015年
1期
70-75
,共6页
葡萄酒%葡萄酒旅游%研究进展
葡萄酒%葡萄酒旅遊%研究進展
포도주%포도주여유%연구진전
wine%wine tourism%research development
作为一种新兴的旅游方式,葡萄酒旅游在国内的发展尚处于起步阶段,相关研究开展也仅10余年。通过对相关文献的研读和梳理,发现现有的研究主要集中在国外葡萄酒旅游发展经验及相关研究进展的介绍,国内葡萄酒旅游资源的评价分析,葡萄酒旅游者及市场营销,葡萄酒旅游开发策略探讨,以及基于其它视角的研究。同时,现有的研究存在研究内容肤浅重复、研究方法简单、缺乏与行业和国外学者的交流等不足。未来应注重多学科的参与和多角度的探讨,通过在产业协作、目的地管理、国外案例研究等方向上深入研究,加以改进。
作為一種新興的旅遊方式,葡萄酒旅遊在國內的髮展尚處于起步階段,相關研究開展也僅10餘年。通過對相關文獻的研讀和梳理,髮現現有的研究主要集中在國外葡萄酒旅遊髮展經驗及相關研究進展的介紹,國內葡萄酒旅遊資源的評價分析,葡萄酒旅遊者及市場營銷,葡萄酒旅遊開髮策略探討,以及基于其它視角的研究。同時,現有的研究存在研究內容膚淺重複、研究方法簡單、缺乏與行業和國外學者的交流等不足。未來應註重多學科的參與和多角度的探討,通過在產業協作、目的地管理、國外案例研究等方嚮上深入研究,加以改進。
작위일충신흥적여유방식,포도주여유재국내적발전상처우기보계단,상관연구개전야부10여년。통과대상관문헌적연독화소리,발현현유적연구주요집중재국외포도주여유발전경험급상관연구진전적개소,국내포도주여유자원적평개분석,포도주여유자급시장영소,포도주여유개발책략탐토,이급기우기타시각적연구。동시,현유적연구존재연구내용부천중복、연구방법간단、결핍여행업화국외학자적교류등불족。미래응주중다학과적삼여화다각도적탐토,통과재산업협작、목적지관리、국외안례연구등방향상심입연구,가이개진。
As a newly-emerging style of tourism,the development of wine tourism in China is still in its infancy,and the re-lated research has been carried out only over ten years or so.Through a close reading and reviewing related documents,we find that current research achievements mainly include five aspects:introduction of overseas experience and related research progress of wine tourism,evaluation and analysis of domestic wine tourism resources,investigation on the tourist and marketing,exploration of de-velopment strategies as well as other studies based on special perspective.It is also found that the existing researches have some de-ficiencies,such as the superficial and repetitive contents,simple research methods,and a lack of communication with the profes-sion and foreign researchers.In the future,researches in the field need to be improved by focusing on industrial cooperation,desti-nation management and overseas case studies etc.In addition,we should pay attention to the multi-discipline involvement and multi-angle analysis.