CAJ | 학술논문

新媒体时代赋予大学校园文化建设新的机遇，提升了大学校园文化的精神内涵，筑牢了校园文化的制度框架，充实了校园文化的物质外壳。新媒体将校园文化的发展推向新高度的同时也对它造成一定的冲击。本文认为，合理利用新媒体积极推动校园文化建设，应以发扬传统文化经典、整合优选多元文化、提炼自身文化积淀为三个支点，做到善用新媒体、直面新媒体、驾驭新媒体，从而建设校园文化、引领校园文化、创新校园文化。
신매체시대부여대학교완문화건설신적궤우，제승료대학교완문화적정신내함，축뢰료교완문화적제도광가，충실료교완문화적물질외각。신매체장교완문화적발전추향신고도적동시야대타조성일정적충격。본문인위，합리이용신매체적겁추동교완문화건설，응이발양전통문화경전、정합우선다원문화、제련자신문화적정위삼개지점，주도선용신매체、직면신매체、가어신매체，종이건설교완문화、인령교완문화、창신교완문화。
New-media era has granted many new opportunities to college campus culture . Not only has it spiritually and materially en-hanced the campus cultural life, but also firmly established the associated system frame. However, new-media era has also created im-pacts to the cultural life whenever it was pushed it to a new altitude. This study proposes that to achieve a healthy college cultural life by employing new media, the focuses should be in three aspects - that is, carrying the Chinese cultural tradition forward, integrating the essences of different cultures, and enhance each individual's intelligence. And through using new media platforms wisely, facing the new media openly and controlling it adroitly, people are able to lead and create a new campus culture life.