CAJ | 학술논문

作为电子商务交易中的一类，直接面向终端消费者的网购平台在电子商务服务业发展中具有举足轻重的作用，网购平台上的质量信用问题是制约电子商务发展的关键因素。本文在分析现有国家行业标准规范后，提出从消费者视角、以可见的网页信息为基础建立网购平台质量信用评价体系，给消费者提供页面信息指南，敦促网购平台经营者和站内经营者规范页面信息质量，方便有关部门监管和第三方机构评测。本文在定义网购平台的分类基础上，提出了基于消费者视角页面规范、网购平台评分和分级方法。
작위전자상무교역중적일류，직접면향종단소비자적망구평태재전자상무복무업발전중구유거족경중적작용，망구평태상적질량신용문제시제약전자상무발전적관건인소。본문재분석현유국가행업표준규범후，제출종소비자시각、이가견적망혈신식위기출건립망구평태질량신용평개체계，급소비자제공혈면신식지남，돈촉망구평태경영자화참내경영자규범혈면신식질량，방편유관부문감관화제삼방궤구평측。본문재정의망구평태적분류기출상，제출료기우소비자시각혈면규범、망구평태평분화분급방법。
As one of electronic commerce transaction, the online shopping platform directly facing the terminal consumer has played a decisive role in the development of electronic commerce service industry, in which the credit quality problem is the key factor that restricts the development of electronic commerce. after the analysis of the existing national standards and specifications,this paper has put forward a quality credit evaluation system of online shopping platform based on the visible Webpage information from the consumer perspective, to provide consumers with guide of page information,to urge the online shopping platform operators and instation operators to improve their Webpage information quality, to make it easier for the relevant departments and the third party to supervise online shopping platform. In this paper, based on different online shopping platform, a Webpage information standard and its score and classification method has proposed.