价值工程
價值工程
개치공정
VALUE ENGINEERING
2015年
4期
171-171,172
,共2页
微信营销%质量管理%质量管理原则%品牌忠诚
微信營銷%質量管理%質量管理原則%品牌忠誠
미신영소%질량관리%질량관리원칙%품패충성
Wechat marketing%quality management%quality management principles%brand loyalty
本文研究了质量管理在微信营销中的作用，通过分析以顾客关注为焦点、领导作用、全员参与、持续改进、全面质量管理的理念，剖析出企业微信营销重视度不够、策划不全面等问题，提出企业需要提升微信营销的重视度，提升微信营销活动的可信度、可行性和分享度，最终达到客户对企业品牌忠诚的良好效果。
本文研究瞭質量管理在微信營銷中的作用，通過分析以顧客關註為焦點、領導作用、全員參與、持續改進、全麵質量管理的理唸，剖析齣企業微信營銷重視度不夠、策劃不全麵等問題，提齣企業需要提升微信營銷的重視度，提升微信營銷活動的可信度、可行性和分享度，最終達到客戶對企業品牌忠誠的良好效果。
본문연구료질량관리재미신영소중적작용，통과분석이고객관주위초점、령도작용、전원삼여、지속개진、전면질량관리적이념，부석출기업미신영소중시도불구、책화불전면등문제，제출기업수요제승미신영소적중시도，제승미신영소활동적가신도、가행성화분향도，최종체도객호대기업품패충성적량호효과。
This paper researches the role of in quality management in Wechat marketing, analyzes that the attention degrees of Wechat marketing is not enough and planning is not comprehensive through the analysis of the focus of customer concern, leading role, full participation, continued improvement, and full quality management, proposes that enterprise needs to upgrade the attention degrees of Wechat marketing and credibility, feasibility and sharing degrees of Wechat marketing activities, to achieve good results on brand loyalty of customers.
