CAJ | 학술논문

云冈旅游商品包装设计现实问题较多，在营销意识、名牌塑造和市场细分上缺失较大。细分旅游市场、重视商品营销和把脉时尚审美是云冈旅游商品包装的设计策略。云冈旅游商品包装设计要深入调研市场需求，以大同区域范围内的自然和人文景观为内涵，细分市场、塑造名牌，进行历史文化和本土元素的再生设计，这样才能推动旅游产业的发展。
운강여유상품포장설계현실문제교다，재영소의식、명패소조화시장세분상결실교대。세분여유시장、중시상품영소화파맥시상심미시운강여유상품포장적설계책략。운강여유상품포장설계요심입조연시장수구，이대동구역범위내적자연화인문경관위내함，세분시장、소조명패，진행역사문화화본토원소적재생설계，저양재능추동여유산업적발전。
There are many problems in packaging design of Yungang tourist products, with lack of marketing sense, brand building and market segmentation. The design strategy for Yungang tourist product packaging includes segmentation of tourist market, emphasis on marketing and mastering fashion trend. We should investigate and study the market demand, take natural and human landscape in Datong as the connotation, do market segmentation and build brand to redesign the historical and local elements and promote the development of tourist industry.