武汉纺织大学学报
武漢紡織大學學報
무한방직대학학보
Journal of Wuhan Institute of Science and Technology
2015年
1期
84-87
,共4页
跨媒介互文%互文性传播%语篇生成策略%读者反应
跨媒介互文%互文性傳播%語篇生成策略%讀者反應
과매개호문%호문성전파%어편생성책략%독자반응
Cross-media Intertextuality%Intertextual Communication%Text Production Strategy%Reader’s Response
因文本传播介质的异质性,新媒介时代文本生成与解读越来越呈现跨媒介互文的趋势。本文回归互文性概念的本来定义,辨析当中已蕴含的跨媒介互文的可能性,认为跨媒介互文性传播有三种常见方式:中介性转移、体裁互文和重新语境化,指出跨媒介互文性既是语篇生成策略,也是一种修辞手段,旨在把某些立场和解读优先置于其余立场和解读之上,引导受众用一种特殊的方式解读文本,促成特定的读者反应。
因文本傳播介質的異質性,新媒介時代文本生成與解讀越來越呈現跨媒介互文的趨勢。本文迴歸互文性概唸的本來定義,辨析噹中已蘊含的跨媒介互文的可能性,認為跨媒介互文性傳播有三種常見方式:中介性轉移、體裁互文和重新語境化,指齣跨媒介互文性既是語篇生成策略,也是一種脩辭手段,旨在把某些立場和解讀優先置于其餘立場和解讀之上,引導受衆用一種特殊的方式解讀文本,促成特定的讀者反應。
인문본전파개질적이질성,신매개시대문본생성여해독월래월정현과매개호문적추세。본문회귀호문성개념적본래정의,변석당중이온함적과매개호문적가능성,인위과매개호문성전파유삼충상견방식:중개성전이、체재호문화중신어경화,지출과매개호문성기시어편생성책략,야시일충수사수단,지재파모사립장화해독우선치우기여립장화해독지상,인도수음용일충특수적방식해독문본,촉성특정적독자반응。
In Neo-media Era, the trend of cross-media intertextuality arises in text production and interpretation owing to the heterogeneity of text communication media. Given the reviewing of the original definition of intertextauality, this paper is a probing into the potential of cross-media intertextuality, which could have been entailed in the definition of intertextuality. The conclusion is that there are three major ways to achieve cross-media intertextual communication, i.e. Movement of mediated meaning in intertexts, generic intertextuality and recontextualizing operations. Cross-media intertextuality is both text production strategy and rhetoric devices in order to prioritize some stance and reading position inducing the readers to interpret the text with specific attitudes and provoking anticipated reader’s response.