CAJ | 학술논문

借用亚太地区最大的服装网络零售平台——淘宝网中“明星同款”服装的各项数据来研究影视服装中在电商网站热卖的“明星同款”服装。结果表明，销售量大的“明星同款”服装，其符号学特征明显，时尚度高。在明星效应的影响下，即使是普通服装，也可获得消费者较高的评价。该类服装具有较好的销售前景，值得服装设计师关注和挖掘。
차용아태지구최대적복장망락령수평태——도보망중“명성동관”복장적각항수거래연구영시복장중재전상망참열매적“명성동관”복장。결과표명，소수량대적“명성동관”복장，기부호학특정명현，시상도고。재명성효응적영향하，즉사시보통복장，야가획득소비자교고적평개。해류복장구유교호적소수전경，치득복장설계사관주화알굴。
“Movie Star Dress”, which is one kind of popularfilm and televisioncostumeinelectricity supplierwebsite,was studied according tothe data ofthe largest clothing retail networkplatform in Asia-Pacific——Taobao.com.The results showed that,the most popular “Movie Star Dress”clothing are almost all highfashion and haveobvious semioticcharacteristics. With theinfluence ofthe stareffect, the consumer gave a high score for the clothing even if the clothing was common. This kind of clothing shows a goodsales prospect and deserves attention by fashion designers.