CAJ | 학술논문

经过近10年的发展，武汉市经济型连锁酒店呈现爆发式增长，文章运用SCP范式方法，分析发现武汉市经济型连锁酒店市场集中程度较高，非价格手段竞争激烈，市场绩效却逐步下滑。为此提出了规范管理，合理布局；凸显特色，创新服务；适度扩张，控制成本的产业发展对策。
경과근10년적발전，무한시경제형련쇄주점정현폭발식증장，문장운용SCP범식방법，분석발현무한시경제형련쇄주점시장집중정도교고，비개격수단경쟁격렬，시장적효각축보하활。위차제출료규범관리，합리포국；철현특색，창신복무；괄도확장，공제성본적산업발전대책。
Abstracts: Wuhan’s economical chain hotels increase explosively after nearly 10 years of development.Using SCP form, it finds that following problems of Wuhan’s economical chain hotels as the high degree of market concentration, fierce non-price competition and declining of market performance. The author puts forward the developmental strategies: to standardize the management with rational distribution; to innovate services; to expand with reasonablecost control.