CAJ | 학술논문

科技传播带来媒介生态环境变化，高校危机管理产生了新契机。以高校疫情危机为案例，对高校危机管理措施的有效性进行实证研究。在基于措施有效性因子得分的基础上建立二元离散选择预测模型，结果显示高校应对危机的措施应在危机不同时期实施对象有所侧重。女性比男性更赞成危机对于高校形象会有促进作用。危机中应对措施和危机后恢复措施在危机对高校形象的促进作用中有显著影响，而危机前预防措施的影响则不显著。
과기전파대래매개생태배경변화，고교위궤관리산생료신계궤。이고교역정위궤위안례，대고교위궤관리조시적유효성진행실증연구。재기우조시유효성인자득분적기출상건립이원리산선택예측모형，결과현시고교응대위궤적조시응재위궤불동시기실시대상유소측중。녀성비남성경찬성위궤대우고교형상회유촉진작용。위궤중응대조시화위궤후회복조시재위궤대고교형상적촉진작용중유현저영향，이위궤전예방조시적영향칙불현저。
Ecological changes brought about science communication media,so that a university﹐s crisis management produce new opportunities. Epidemic crisis in universities is taken as a case study of college empirical validity of crisis management meas_ures. A binary discrete choice model built to predict the effectiveness of the measures based on the scores based on the regression results show that measures to deal with the crisis of universities should be focused on the implementation of the object at different times of crisis. More women than men favoring the crisis will promote the image of the university. After the crisis recovery meas_ures and crisis response measures have a significant impact on the college﹐s s role in promoting the image of the crisis,and the impact of preventive measures before the crisis was not significant.