CAJ | 학술논문

2013年“中国白酒创意包装设计大赛”1700多件参赛作品，一定程度上反映了当前白酒包装在选材、造型和装潢上的主流趋势，即选材的多样化、造型的创意性、装潢的多元化等，但这些作品也反映出中国白酒包装设计存在的诸多问题，如追求快捷的程式化设计，忽视对工艺技术的考虑，对酒包装文化理解浅薄等。从参赛作品中可以发现，中国白酒包装未来发展趋势为：强化包装的互动、体验、参与性设计，采用智能化包装技术，关注流行文化、发挥包装文化的引领作用，加强传统元素的时尚化。
2013년“중국백주창의포장설계대새”1700다건삼새작품，일정정도상반영료당전백주포장재선재、조형화장황상적주류추세，즉선재적다양화、조형적창의성、장황적다원화등，단저사작품야반영출중국백주포장설계존재적제다문제，여추구쾌첩적정식화설계，홀시대공예기술적고필，대주포장문화리해천박등。종삼새작품중가이발현，중국백주포장미래발전추세위：강화포장적호동、체험、삼여성설계，채용지능화포장기술，관주류행문화、발휘포장문화적인령작용，가강전통원소적시상화。
More than 1 700 entries in 2013“Chinese Liquor Creative Packaging Design Competition”reflected the mainstream trend in the current wine packaging material selection, modeling and decorating to a certain extent, namely the variety in material selection, creativity in styling, diversification in decorating. These works also reflected many issues existed in China’s liquor packaging design, such as the module design in pursuit of convenience, the ignorance of process technology, the insufficient exploration and understanding of liquor packaging culture and so on. After analyzing the entries, it could be found the future development trend of Chinese liquor packaging in the enhanced packaging interactive experience, participatory design, the use of intelligent packaging technology, attention to popular culture, exerting the leading influence of packaging culture, strengthening the fashioning of traditional elements.