CAJ | 학술논문

大数据时代，能否创新媒介传播形式，做到“精准服务”成为媒体发展的关键因素之一。大数据为分析受众的精准需求、个性化精准的传播内容提供支持。通过社会化媒体和社会网络平台吸引受众参与信息的制作与传播，分析受众需求的“相关性”，从而对受众需求进行精准研究；通过多元化经营与合作等互动形式，重视基于互联网的数据库的建设，实现“精准服务”。
대수거시대，능부창신매개전파형식，주도“정준복무”성위매체발전적관건인소지일。대수거위분석수음적정준수구、개성화정준적전파내용제공지지。통과사회화매체화사회망락평태흡인수음삼여신식적제작여전파，분석수음수구적“상관성”，종이대수음수구진행정준연구；통과다원화경영여합작등호동형식，중시기우호련망적수거고적건설，실현“정준복무”。
In the age of big data,innovating forms of media communication and achieving “precision service”have become key factors for the development of media.Big data provide support for the analysis of audience’s precision needs and the distribution of personal-ized content.Attract audience to take part in producing and spreading information by social media and social networking platform,and analyze the “relevance”of audience needs,so as to precisely study audience needs.Pay attention to the construction of database based on internet and utilize diversified management model and collaboration to achieve “precision service”.