CAJ | 학술논문

文化产业在知识经济中占据着重要的位置。随着科技与文化的日益融合，动漫产业演变为文化产业的主体部分，已成为新的经济增长点。从2006年至今，福建省的动漫产业发展迅速，但就产品质量、技术创新等方面，与浙江、江苏仍存有较大的差距，与日本、美国更是相差甚远。究其原因，是福建省动漫产业的竞争力没有得到有效地发挥。为此，探析福建省动漫产业的竞争力因素就显得尤为重要。通过总结福建省动漫产业发展现状，并采用维里克的SWOT分析法，分析了福建省动漫产业的优势、劣势、机会、威胁，最后提出完善福建省动漫产业发展的对策。
문화산업재지식경제중점거착중요적위치。수착과기여문화적일익융합，동만산업연변위문화산업적주체부분，이성위신적경제증장점。종2006년지금，복건성적동만산업발전신속，단취산품질량、기술창신등방면，여절강、강소잉존유교대적차거，여일본、미국경시상차심원。구기원인，시복건성동만산업적경쟁력몰유득도유효지발휘。위차，탐석복건성동만산업적경쟁력인소취현득우위중요。통과총결복건성동만산업발전현상，병채용유리극적SWOT분석법，분석료복건성동만산업적우세、열세、궤회、위협，최후제출완선복건성동만산업발전적대책。
The cultural industry occupies an important position in the knowledge economy. With the increasing integra-tion of technology and culture,the animation industry has grown into a main part of the cultural industry and become a new economic growth point. Although animation industry in Fujian has developed rapidly since 2006,the gap be-tween Zhejiang and Jiangsu has remained larger in product quality and technological innovation,not to mention Japan and the United States. The reason is that the competitiveness of Fujian′s animation industry has not been played effec-tively. Therefore,it is very important to analyze the competitiveness of Fujian′s animation industry. After summarizing the development situation of Fujian′s animation industry,the paper adopts Virik SWOT analysis method to analyze its strengths,weaknesses,opportunities and threats,and finally,puts forward some countermeasures to improve its devel-opment.