CAJ | 학술논문

条件价值法是目前国际上流行的衡量自然资源非市场价值的重要方法，以西湖景区夜景照明的非市场价值为研究对象，以支付卡方式设计回收了共计300份调查问卷，研究计算本地居民及外地游客受访者的最大支付意愿，得到本地居民的平均最大支付意愿为27．65元，外地游客的平均最大支付意愿为36．60元，性别、年龄、文化程度和家庭月收入均是影响受访者支付意愿的重要因素。
조건개치법시목전국제상류행적형량자연자원비시장개치적중요방법，이서호경구야경조명적비시장개치위연구대상，이지부잡방식설계회수료공계300빈조사문권，연구계산본지거민급외지유객수방자적최대지부의원，득도본지거민적평균최대지부의원위27．65원，외지유객적평균최대지부의원위36．60원，성별、년령、문화정도화가정월수입균시영향수방자지부의원적중요인소。
The contingent valuation method is one of the most important methods in analyzing the non-market value of nature source.The questionnaire survey with a sampling size of 300 respondents was performed to calculate the willingness to pay for the nightscape lighting of the west lake .The local residents’ willingness to pay is ￥27.65 and the tourists’ willingness to pay is ￥36.60.Sex, age, cultural level and family monthly income are the important factors to affect the levels of resident’s willingness to pay.