科技进步与对策
科技進步與對策
과기진보여대책
SCIENCE & TECHNOLOGY PROGRESS AND POLICY
2015年
3期
133-139
,共7页
鲍会鹏%孙锐%林春培
鮑會鵬%孫銳%林春培
포회붕%손예%림춘배
用户转移意愿%用户转移能力%用-企沟通%用-企信任%企业知识转移绩效
用戶轉移意願%用戶轉移能力%用-企溝通%用-企信任%企業知識轉移績效
용호전이의원%용호전이능력%용-기구통%용-기신임%기업지식전이적효
Transfer Willingness%Transfer Ability%User-Enterprise Communication%User-Enterprise Trust%Knowledge Transfer Performance Of Enterprise
采用阶层回归方法对165份用户社群数据进行分析发现，社群用户转移意愿与能力对企业知识转移绩效有显著正向影响，用－企沟通在社群用户转移能力与企业知识转移绩效之间起中介作用，用－企信任正向调节用－企沟通与企业知识转移绩效之间的关系。
採用階層迴歸方法對165份用戶社群數據進行分析髮現，社群用戶轉移意願與能力對企業知識轉移績效有顯著正嚮影響，用－企溝通在社群用戶轉移能力與企業知識轉移績效之間起中介作用，用－企信任正嚮調節用－企溝通與企業知識轉移績效之間的關繫。
채용계층회귀방법대165빈용호사군수거진행분석발현，사군용호전이의원여능력대기업지식전이적효유현저정향영향，용－기구통재사군용호전이능력여기업지식전이적효지간기중개작용，용－기신임정향조절용－기구통여기업지식전이적효지간적관계。
Based on the review about the relevant literature ,this study empirically examines the impact of community us‐ers’ transfer willingness and ability on the knowledge transfer performance of enterprise and its mechanism combining the theory of communication .The analysis of the data from 165 user communities by the method of hierarchical regression find the transfer willingness and ability of the community user has a significantly positive impact on knowledge transfer per‐formance of enterprise ;user‐enterprise communication plays a mediating role between the community users’ transfer will‐ingness and ability and the knowledge transfer performance of enterprise ;user‐enterprise trust has the moderating effect between user‐enterprise communication and the knowledge transfer performance of enterprise .
