CAJ | 학술논문

因为网络效应的存在，平台市场积累了大量的用户基础，并创造了更大的用户价值。平台用户资源可以作为有价值的战略资源，而平台的管理能力则成为企业的动态能力。从战略管理视角研究平台型企业的构建和治理，能够更好地理解如何通过平台战略实施开放式创新。平台网络效应的发挥并非规模优先，平台结构和平台行为是影响网络效应产生和平台价值创造的重要因素。平台治理主要包括平台管理能力的提升和平台创新体系的构建。利用平台形式整合社会化资源，实施开放性创新，能够提升平台型企业的创新绩效。在未来的研究中，采用战略管理相关理论理解平台型企业的成长和竞争，将有助于拓展平台战略研究的理论基础。
인위망락효응적존재，평태시장적루료대량적용호기출，병창조료경대적용호개치。평태용호자원가이작위유개치적전략자원，이평태적관리능력칙성위기업적동태능력。종전략관리시각연구평태형기업적구건화치리，능구경호지리해여하통과평태전략실시개방식창신。평태망락효응적발휘병비규모우선，평태결구화평태행위시영향망락효응산생화평태개치창조적중요인소。평태치리주요포괄평태관리능력적제승화평태창신체계적구건。이용평태형식정합사회화자원，실시개방성창신，능구제승평태형기업적창신적효。재미래적연구중，채용전략관리상관이론리해평태형기업적성장화경쟁，장유조우탁전평태전략연구적이론기출。
Strategy scholars have spent little time considering how RBV's precepts apply to platforms. Due to net-work effects, a platform that accumulates a larger user base will deliver greater value. Extending the notion that platform user bases are valuable resources, the process of managing platform can be viewed as a dynamic capabili-ty. The paper argues that a network's structure and its conduct also have significant impacts on a network's value to users and to network providers. By the way of platform, the firm could integrate social resource and conduct open innovation to improve the innovative performance. Platform firms capture market share by harnessing the ad-vantage of network structure and conduct that previously had neglected by neoclassical economics. So we present a model of platform management based on case study of Haier's managerial practice of platform strategy. Finally, theoretical implication and future research are discussed.