CAJ | 학술논문

通过对比影响力较高和影响力较低的两组高校官方微博，分析它们在发布频率、发布时间段、发布形式、议题类型、发布来源、语言风格等6个方面的异同点，计算每条微博的被转发数、被评论数、被赞数的总和以表示其反响力，利用方差分析研究反响力与议题类型的相关关系，从而为微博信息的发布控制提供建议，供高校官方微博借鉴。
통과대비영향력교고화영향력교저적량조고교관방미박，분석타문재발포빈솔、발포시간단、발포형식、의제류형、발포래원、어언풍격등6개방면적이동점，계산매조미박적피전발수、피평론수、피찬수적총화이표시기반향력，이용방차분석연구반향력여의제류형적상관관계，종이위미박신식적발포공제제공건의，공고교관방미박차감。
The paper contrasts two groups of university official microblog, the higher influential one and the lower influential one, analyzes their similarities and differences in 6 aspects of frequency, time, forms, topic types, sources, language styles. It calculates sum-mation of forwarding times, comments and lauds of each microblog message to represent its reaction force;uses variance analysis to an-alyze the correlation between reaction force and topic types, so as to provide advice for university official microblog ’s releasing mes-sage.