CAJ | 학술논문

从小微企业的现状出发，运用博弈相关知识深入剖析小微企业横向联盟的传统困境，提出小微企业横向联盟的组建能有效促进联盟目标的达成。同时围绕企业联盟环境、联盟组建目标及模式、联盟伙伴、联盟治理机制、联盟收益分配及风险防范等方面提出构建小微企业横向联盟机制的具体对策，以利于促进我国小微企业生存发展之借鉴。
종소미기업적현상출발，운용박혁상관지식심입부석소미기업횡향련맹적전통곤경，제출소미기업횡향련맹적조건능유효촉진련맹목표적체성。동시위요기업련맹배경、련맹조건목표급모식、련맹화반、련맹치리궤제、련맹수익분배급풍험방범등방면제출구건소미기업횡향련맹궤제적구체대책，이리우촉진아국소미기업생존발전지차감。
In this paper,the background for small and micro enterprises is researched at first.Secondly,the paper uses the game theory to make a deep analysis on business traditional logic and predicament,then points out that transverse alli-ance can effectively solve the problem.At the same time,the strategy of transverse alliance,alliance environment goal and pattern,alliance partner,alliance governance model,as well as alliance benefits and risk prevention are proposed for the alliance formation process.These strategies have important practical significance to the development of China's small and micro enterprises.