CAJ | 학술논문

电子废弃物（WEEE）网络回收平台的兴起为消费者提供了一种方便、快捷和新颖的回收渠道。通过引入消费者交易感知中介变量，分析WEEE回收网站交互性与消费者回收行为间的关系，在已有研究基础上构建网站交互性、消费者交易感知和消费者WEEE回收行为关系模型，并提出研究假设。以爱回收网络回收平台用户为研究对象进行问卷调查，运用 SPSS17.0和 AMOS17.0软件分析数据并进行模型检验。研究结果表明：WEEE回收网站交互性对消费者回收行为和消费者交易感知均具有显著正向影响，而消费者交易感知对消费者回收行为有显著正向影响，同时消费者交易感知在网站交互性影响消费者回收行为的过程中起到部分中介作用。
전자폐기물（WEEE）망락회수평태적흥기위소비자제공료일충방편、쾌첩화신영적회수거도。통과인입소비자교역감지중개변량，분석WEEE회수망참교호성여소비자회수행위간적관계，재이유연구기출상구건망참교호성、소비자교역감지화소비자WEEE회수행위관계모형，병제출연구가설。이애회수망락회수평태용호위연구대상진행문권조사，운용 SPSS17.0화 AMOS17.0연건분석수거병진행모형검험。연구결과표명：WEEE회수망참교호성대소비자회수행위화소비자교역감지균구유현저정향영향，이소비자교역감지대소비자회수행위유현저정향영향，동시소비자교역감지재망참교호성영향소비자회수행위적과정중기도부분중개작용。
The rise of network recycling platform of waste electrical and electronic equipment (WEEE)provides consumers with a kind of convenient,fast and innovative recycling channel. In this paper,we analyzed the relationship between web interactivity and recycling behavior by introducing transaction perception as an intermediary variable factor. Based on pri-mary research,we build a relational model of website interactivity,transaction perception and consumers’recycling behav-ior of WEEE,and then we put forward the research hypothesis. At the same time,we make an empirical study on the theo-retical model conducted by taking the Aihuishou customers as samples. The model is tested by SPSS17.0 and AMOS17.0, and the study indicates that WEEE recycling Web interactivity has significantly positive effects both on consumers recycling behavior and transaction perception;transaction perception has significant positive effects on recycling behavior. The medi-ation variables (transaction perception)work as a partial mediation between web interactivity during the process of recycling behavior.