CAJ | 학술논문

作为广告最主要的表现形式，广告语已发展成为一种独立语体。通过广告语，受众可以感知不同文化间的差异，并把握其特征。因此，本文就借助霍夫斯泰德的文化维度理论，通过分析汉英广告语中的模糊语，揭示出汉英广告语中存在着一定的中西文化价值观差异。
작위엄고최주요적표현형식，엄고어이발전성위일충독립어체。통과엄고어，수음가이감지불동문화간적차이，병파악기특정。인차，본문취차조곽부사태덕적문화유도이론，통과분석한영엄고어중적모호어，게시출한영엄고어중존재착일정적중서문화개치관차이。
As the major expressive form of advertisement,advertising language has become an independent style.People could perceive cultural differences and capture their features through ad-language.Therefore,this article analyzes vague words in Chinese and English ad-language by using Hofstede's cultural dimensions theory and reveals that certain cultural value differ-ences exist in the ad-language.