CAJ | 학술논문

“掼牛”国家级体育类非物质文化遗产作为嘉兴对外交流的一张“金名片”，充当着城市发展与文化创新的“实验体”和“教科书”，在推进嘉兴城市转型、拉动经济增长、优化产业结构、打造城市文化品牌、提升城市文化影响力等方面发挥着重要的作用。研究从城市体育健身娱乐、制造与零售、竞赛表演文化业态创新机制视角，深入挖掘“掼牛”在嘉兴城市化加速进程中的物质、精神文化财富值。
“관우”국가급체육류비물질문화유산작위가흥대외교류적일장“금명편”，충당착성시발전여문화창신적“실험체”화“교과서”，재추진가흥성시전형、랍동경제증장、우화산업결구、타조성시문화품패、제승성시문화영향력등방면발휘착중요적작용。연구종성시체육건신오악、제조여령수、경새표연문화업태창신궤제시각，심입알굴“관우”재가흥성시화가속진정중적물질、정신문화재부치。
As a piece of “gold card”of the foreign exchange of jiaxing, bulldog national sports non-material cultural heritage acts as "experiment" and "textbooks of city development and the cultural innovation , which plays an important role in promoting the transformation of jiaxing city, enhacing economic growth, optimizing the industrial structure, building urban culture brand, and promoting urban culture influence. The research digs Jiaxing Bulldog in jiaxing accelerated urbanization process in the material , spiritual and cultural wealth value from urban sports fitness entertainment, manufacturing and retail perspective mode, innovation mechanism, competition performance culture.