CAJ | 학술논문

日本足球在国内的推广与国际营销经验、国内政策和国家的理想抱负是紧密交织在一起的。正是因为它的多重角色和利益，日本足球并不是被动地服从全球化进程，相反就游戏规则、踢球风格、组织模式和市场机会而言，它形成了自己的特点，大部分与欧洲的经历形成鲜明对比。
일본족구재국내적추엄여국제영소경험、국내정책화국가적이상포부시긴밀교직재일기적。정시인위타적다중각색화이익，일본족구병불시피동지복종전구화진정，상반취유희규칙、척구풍격、조직모식화시장궤회이언，타형성료자기적특점，대부분여구주적경력형성선명대비。
The domestic promotion of Japanese football and international marketing experience are closely related to each other, so as the domestic policy and national ambition. Attached to multiple roles and interests , Japan football does not passively yield to the globalization process. Instead, in terms of the rules, styles, organization mode and market opportunities, it has formed its own characteristics, with sharp contrast to most of European experience.