CAJ | 학술논문

在当前国际市场竞争环境下，企业品牌的优劣将成为消费者购买产品的依据，企业品牌价值链的构建已势在必行。而品牌价值链的创建中，全方位的客户服务是其中的关键一环。在全方位的客户服务中，需要不断从理念上、细节中、服务流程、服务渠道等方面创新客户服务，不断创造客户欣喜，才能实现客户忠诚，深化与客户的情感，构建情感品牌。
재당전국제시장경쟁배경하，기업품패적우렬장성위소비자구매산품적의거，기업품패개치련적구건이세재필행。이품패개치련적창건중，전방위적객호복무시기중적관건일배。재전방위적객호복무중，수요불단종이념상、세절중、복무류정、복무거도등방면창신객호복무，불단창조객호흔희，재능실현객호충성，심화여객호적정감，구건정감품패。
In the current international market competition environment, enterprise brand quality will become the basis for consumers to buy products, building brand value chain has be imperative. Create brand value chain, a full range of customer service is the key part of. Service in a full range of customer needs from innovation ideas, service details, service process, service channels and so on service, and constantly create customer delight, to achieve customer loyalty, deepening customer emotion and createing emotional brand.