CAJ | 학술논문

本文以扬州漆艺为例，从扬州漆艺特点和传统文化入手，探讨了面临传统漆艺传承人培养体系不足、技法创新不足以及品牌化意识不强等问题时，扬州漆器厂在产品创新、品牌战略方面采取的一系列措施，期望能从扬州实例中找到当代漆器产业的发展方向。
본문이양주칠예위례，종양주칠예특점화전통문화입수，탐토료면림전통칠예전승인배양체계불족、기법창신불족이급품패화의식불강등문제시，양주칠기엄재산품창신、품패전략방면채취적일계렬조시，기망능종양주실례중조도당대칠기산업적발전방향。
In this paper,taking Yangzhou lacquer art as an example, Starting from the Yangzhou lac-quer artcharacteristics and traditional culture, In the face of traditional lacquer art heritage inadequate training system,The problem of the lack of technique innovation and brandawareness of the lack of time, Yangzhou lacquerware factory in product innovation, A series of measures to take the brand strategy as-pect, To expect to find the direction of development of modernlacquer industry from the Yangzhou exam-ple.