CAJ | 학술논문

在和平与发展的时代主题下，国际间的竞争与较量，不再仅仅局限于以经济、科技、军事为标志的硬实力比拼，而是更多的依赖于一国的文化软实力。国际传播能力作为衡量国家文化软实力的重要因素，其自身建设的实现程度直接体现着一国文化软实力的强弱，同时作为文化国际传播、文化力量展示的重要载体与渠道，也关系到文化软实力的提升程度和影响深度。构建现代传播体系推动我国国际传播能力建设的路径包括：立足国家发展大局，增强战略意识；加快新老媒体深度融合，打造国际一流媒体；重视网络媒体建设，构筑文化传播阵地。
재화평여발전적시대주제하，국제간적경쟁여교량，불재부부국한우이경제、과기、군사위표지적경실력비병，이시경다적의뢰우일국적문화연실력。국제전파능력작위형량국가문화연실력적중요인소，기자신건설적실현정도직접체현착일국문화연실력적강약，동시작위문화국제전파、문화역량전시적중요재체여거도，야관계도문화연실력적제승정도화영향심도。구건현대전파체계추동아국국제전파능력건설적로경포괄：립족국가발전대국，증강전략의식；가쾌신로매체심도융합，타조국제일류매체；중시망락매체건설，구축문화전파진지。
In the era of peace and development,the international competition is no longer just confined to the hard power,marked by economy,science technology,and military,but more depends on a country’ s cultural soft power.The capacity of international communication is an important factor measuring a nation’ s cultural soft power.The realization degree of the cultural soft power reflects a nation’ s strength;similarly,as the channel of international communication, it plays important role for soft power construction.The approach for further advancement in-cludes strengthening strategic awareness, pushing forward the integration of the old and new media,working more on the internet media construction.