湖南商学院学报
湖南商學院學報
호남상학원학보
JOURNAL OF HUNAN BUSINESS COLLEGE
2014年
6期
76-80
,共5页
中国动画产业%转型%创新
中國動畫產業%轉型%創新
중국동화산업%전형%창신
Chinese animation industry%transition%innovation
经过十年的高速发展,中国动画产量达世界第一。但在繁荣表象的背后,是粗制滥造、无人问津、严重积压的动画作品越来越多,这种现象不得以解决,中国就无法称得上真正的动画大国。业界与政界也认识到这一问题,主管部门政策开始调整,业界开始寻求产业转型之路,在融资模式、盈利模式、播映模式、营销模式方面进行创新。
經過十年的高速髮展,中國動畫產量達世界第一。但在繁榮錶象的揹後,是粗製濫造、無人問津、嚴重積壓的動畫作品越來越多,這種現象不得以解決,中國就無法稱得上真正的動畫大國。業界與政界也認識到這一問題,主管部門政策開始調整,業界開始尋求產業轉型之路,在融資模式、盈利模式、播映模式、營銷模式方麵進行創新。
경과십년적고속발전,중국동화산량체세계제일。단재번영표상적배후,시조제람조、무인문진、엄중적압적동화작품월래월다,저충현상불득이해결,중국취무법칭득상진정적동화대국。업계여정계야인식도저일문제,주관부문정책개시조정,업계개시심구산업전형지로,재융자모식、영리모식、파영모식、영소모식방면진행창신。
After ten years of rapid development, Chinese animation has paced the world in production and is becoming the world's largest producer of animation works. But inherent in this false boom are an increasing number of shoddily made animation works which are kept long in stock and left to moulder. With this unsolved, China can never claim to be a great country of animation industry. Industry people and government circles are aware of this problem, for the authorities are adjusting policies and the corporations start to seek ways for industry transition, and innovations are encouraged in designing financing model, profit model, broadcast model and marketing model of animation industries.