CAJ | 학술논문

研究我国体育用品企业升级的路径，从GVC与NVC的视角，探讨体育用品企业进行功能升级，提出构建国内价值链的前提条件。最后，以安踏公司升级的案例探讨构建国内价值链的方式与途径，并提出建议：第一，我国体育用品企业需要依靠本土市场形成与 GVC 相平行国内企业网络体系；第二，企业要树立价值链的竞争理念；第三，企业要依靠本土市场的资源，打造国内价值链的主体优势；第四，企业应转变出口导向型发展战略，培养高级生产要素实现产业升级；第五，提高自身的治理能力，鼓励中小企业走专业化的发展道路，积极与龙头、核心企业进行合作，实现价值链所有企业“共赢”。
연구아국체육용품기업승급적로경，종GVC여NVC적시각，탐토체육용품기업진행공능승급，제출구건국내개치련적전제조건。최후，이안답공사승급적안례탐토구건국내개치련적방식여도경，병제출건의：제일，아국체육용품기업수요의고본토시장형성여 GVC 상평행국내기업망락체계；제이，기업요수립개치련적경쟁이념；제삼，기업요의고본토시장적자원，타조국내개치련적주체우세；제사，기업응전변출구도향형발전전략，배양고급생산요소실현산업승급；제오，제고자신적치리능력，고려중소기업주전업화적발전도로，적겁여룡두、핵심기업진행합작，실현개치련소유기업“공영”。
The authors studied ways of upgrading for the sporting goods industry in China, probed into a compara-tive analysis of function upgrading to be carried out by sporting goods enterprises, put forward preconditions for building a domestic value chain, and finally, by taking Anta company upgrading for example, probed into manners and ways to build a domestic value chain, and put forward the following suggestions: 1) sporting goods enterprises in China needs to form a domestic enterprise network system parallel to GVC by relaying on the local market; 2) the enterprises should establish a value chain competition conception; 3) the enterprises should build up the subject ad-vantages of the domestic value chain and establish the core links of the value chain by relying on the resources of the local market; 4) the enterprises should change the export oriented development strategy, cultivate high class production elements to realize industrial upgrading; 5) domestic value chain administrators must enhance their ad-ministration ability, encourage small and medium size enterprises to walk the path of professionalized development, actively cooperate with leading and core enterprises, jointly build up advantages in value chain competition, and re-alize a “win-win situation” for all the enterprises on the value chain.