CAJ | 학술논문

未来我国市场增量主要来源于二、三线城市。根据石家庄、西宁、普洱三地调查数据提炼出老年人四种消费类型：温饱型老年人消费谨慎，以满足生存需求为目的；小康型老年人的消费观具有补偿性，注重自身生活质量的改善；发展型老年人容易受到市场、厂商的消费引导，成为老年消费市场的新生力量；享受型老年人经济条件优越，其生活追求健康、舒适与享受。其中发展型老年人拥有良好的经济基础，其消费欲望易于被激发与实现，是今后老年消费市场的主力军。
미래아국시장증량주요래원우이、삼선성시。근거석가장、서저、보이삼지조사수거제련출노년인사충소비류형：온포형노년인소비근신，이만족생존수구위목적；소강형노년인적소비관구유보상성，주중자신생활질량적개선；발전형노년인용역수도시장、엄상적소비인도，성위노년소비시장적신생역량；향수형노년인경제조건우월，기생활추구건강、서괄여향수。기중발전형노년인옹유량호적경제기출，기소비욕망역우피격발여실현，시금후노년소비시장적주력군。
The increment in future market of China will come from second and third-tier cities. Based on the investigation of Shijiazhuang, Xining, Puer, this paper extracts four consumption types about aging people. We insist that subsistence consumers remain cautious about spending only to meet the needs of survival purposes. Well-off consumers keep compensatory attitudes, and they focus on improving the quality of their lives. Development consumers are susceptible to the guidance of market. Thus, they represent a profound new force in consumer market. With superior economic conditions, the enjoying consumers pursue a healthy, comfort and enjoyment life. The development consumers with good economic foundation whose consuming desires are easily to be stimulated and achieved, will become the main force of the future elderly consumer market.