CAJ | 학술논문

作为乡村旅游的一种形式——森林人家，其利益相关者之间的利益平衡与其持续发展密不可分。根据利益相关者理论，森林人家利益相关者包括当地居民、旅游企业、政府及旅游者，分析了三个涉及经营的利益主体的特征。以漳州市龙佳森林人家为案例研究，实地调查其发展概况。案例点的经营模式是企业主导型模式，其经营主体是旅游企业；其经营过程中出现利益分配不平衡、利益激励不健全、环境影响的利益补偿缺失问题。结合各主要利益相关者的利益诉求，提出从利益表达、利益分配、利益补偿、利益激励、利益保障五个方面进行完善，从而实现其经营中的利益均衡。
작위향촌여유적일충형식——삼림인가，기이익상관자지간적이익평형여기지속발전밀불가분。근거이익상관자이론，삼림인가이익상관자포괄당지거민、여유기업、정부급여유자，분석료삼개섭급경영적이익주체적특정。이장주시룡가삼림인가위안례연구，실지조사기발전개황。안례점적경영모식시기업주도형모식，기경영주체시여유기업；기경영과정중출현이익분배불평형、이익격려불건전、배경영향적이익보상결실문제。결합각주요이익상관자적이익소구，제출종이익표체、이익분배、이익보상、이익격려、이익보장오개방면진행완선，종이실현기경영중적이익균형。
Forest Home, a form of rural tourism, which benefit equilibrium and sustainable development for its stakeholders are inextricably linked. According to Stakeholder Theory, stakeholders of Forest Home including community residents, tourism enterprises, government and tourists. An analysis about three characteristics of stakeholders which related to business are made in this paper. A case study in Longjia Forest Home of Zhangzhou, and had a field surveys for its developments. The business operation model of Longjia Forest Home is business-oriented, and the operation subject is tourism enterprises;problems will always crop up during the operation period, which are imbalance of profit-sharing, morbidity of benefit motivation, and deficiency of benefit compensation for the environmental impact. Combining with the interests of the main stakeholders, suggestions are given in this paper from five aspects, which are benefit expression, profit-sharing, benefit compensation, benefit motivation and benefit guarantee.